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Elevate Your Role in UX Strategy: A Hands-On Session for BAs
 
Curious about how UX maturity impacts the success of your products—and what you can do about it? 
 
Join us for an interactive session with design leader Calvin Robertson as we explore how Business Analysts can take a more active role in evaluating and advancing UX maturity within their organizations. 
 
You’ll walk away with a practical framework, a guided self-assessment, and concrete steps for aligning user experience with business outcomes. Whether you’re collaborating with UX teams or advocating for users yourself, this session will help you bridge gaps, influence decisions, and champion better design from the inside out.
 

** IIBA Members: To access member-exclusive pricing:

     1. Go to Member Login on top right of page. 
     2. Enter your IIBA credentials. 
     3. Click Register, select Chapter Member Ticket.

 

About the speaker: Calvin Robertson is the founder of Obcidion, a multidisciplinary design consultancy in Charlotte, North Carolina. With over 20 years of experience, he has led groundbreaking projects for brands like Walmart, Hallmark, Federal Reserve Bank, Lowe’s, and Best Buy, helping them build and scale mature product design teams. His expertise lies in leadership and experience design, where he blends design thinking, strategic planning, and execution to empower teams and drive innovation.

Beyond delivering enterprise solutions, Calvin has also led efforts to launch gaming experiences for some of these same companies—which has inspired him to develop youth programs in STEM and game development through his organization, Jubileague. Now, through Obcidion, Calvin leverages his experience through talks, workshops, and coaching sessions to guide the next generation of organizations and leaders in designing the experiences of the future. 

Organizers

JM

Jenni Miller
events@kansascity.iiba.org