Brian Hattaway has more than 28 years of experience in the IT and consulting industry. His unique knowledge, understanding, and ability to blend technical architecture with process improvement techniques, deep industry knowledge, and Salesforce.com platform capabilities make him an invaluable resource to his clients. His career spanned 12 years at Accenture, after which he founded ProCore Resource Group to continue providing technology consulting with a "process first" proprietary methodology. Brian has also founded a software products company, IOLITE Solutions, which is focused on developing and delivering elegant product solutions for customers on the Salesforce.com platform.

In this talk, participants will learn the taxonomy and tools on how to apply Business Architecture combining process decomposition with capability definition in order to gain insights to where improvements and enhancements can drive competitive advantage.