Leading innovation and UX testing at Children International, a global nonprofit, Carl is passionate about testing and learning, guiding projects from start to finish. Over the years, he has effectively used the Alex Osterwalder testing model to support testing initiatives. By leveraging tools like usability testing, the test card system, business model canvas, and value proposition canvas, he continually refines testing approaches driven by insights and analysis. With extensive experience in UX design, marketing, and strategic planning, he aims to improve the user experience and lives by the "less hops, less drops" approach to web design.

 

This session will delve into the essential areas of active listening and the use of iterative testing to drive innovative solutions within a global non-profit framework. Through practical case studies and UX work, the session will also demonstrate the effectiveness of insight work in transforming tests from concept to execution, ultimately enhancing the donor journey and experience. Various insight generation and analytical tools will be shared, including the use of the Alex Osterwalder testing model.